Tips for Ebay Sellers
Use Reserve Auctions...try using reserve auctions rather than listing at your minimum bid. The lower reserve price will be more attractive to bidders and help get the bidding started. Ebay will refund your reserve fee if the item sells.
State Your Shipping Terms...whenever possible quote an exact shipping fee in your terms. Many buyers are put off by the "buyer pays actual shipping fees" option and won't bother bidding. When you have to use the option for understandable reasons, invite your potential buyers to email you with their zip code for a shipping estimate.
The About Me Page...seems to be ignored by many sellers. However, it does present another opportunity for prospective buyers to view your auctions. No need to make anything fancy - just a little basic info about yourself, your product, or whatever. Don't forget that Ebay is still allowing a link on the About Me page to your homepage (provided your homepage is not another auction site)
Use HTML...to add some spice to your listings. If you're not already using some basic HTML tags then perhaps you should give it a try. A little does go a long way however, and we would advise against flashing lights and glitzy displays that detract from your product. If you're new to writing HTML you can get some basic tips Here on our HTML tutorial page.
List on a Weekend...list your seven day auctions on weekends (or time your 10 day auctions to end on a weekend. You'll catch a lot more bidders at home..and payday for many people is Friday...
Don't Make Shipping a Profit Center...I recently paid $4.00 shipping for a relatively inexpensive baseball card. It was worth it to me to pay the shipping, and I naturally assumed it would be sent 2-3 day priority mail with confirmation. Wrong. Got the card 2 weeks later in a plain envelope with a 39 cent stamp. Needless to say I won't be buying from this guy again. Buyers generally won't complain about 50 cents or a dollar above your stated cost. However intentionally inflating the postage cost to make a few bucks is a good way to get negative feedback and lose any possibility of repeat sales. (not to mention turning off savvy buyers)
Communicate with Your Buyers...should go without saying, but there are many many sellers that rely on the automatic end of auction notice from their management service as their only buyer contact. A short personal email note and prompt response to questions will help establish a rapport with your buyer that will be extremely helpful should problems arise later.
Don't use ***...in your headlines. Looks neat but the * symbol is recognized as a "wild card" by the search engine. Your auction probably won't turn up in a buyer search.
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